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Report from China
Market for ‘Green’ wood home furnishing
outside of urban centres
Efforts are being made to develop markets for ‘green’ home
furnishings in rural areas to create new opportunities for manufacturers in
the post pandemic era.
There has been an increase in awareness of health issues since the end of
the pandemic and the marketing of environmentally safe wood products across
the country will add momentum to this trend.
According to a recent survey by the China Wood Production Industry
Association (CWPIA) 50% of home decoration users are most concerned about
formaldehyde, 30% are concerned about "energy saving and environmental
protection" in the choice of home decoration, 20% choose "close to nature"
as the theme style for home decoration. In light of this survey it is
anticipated the ‘green’ household products will find a ready market.
The advantages of wooden frame buildings in the context of global energy
conservation and emission reduction are gaining attention as wood frame
buildings have natural advantages as carbon is fixed for a long period.
Modern wood frame building materials have been included in the Green
Building Materials Certification Directory. 2023 will be the year for
promotion year of green building materials to the countryside and promotion
will be 5 pilot regions. With promotion more consumers can gain a clear
understanding of the concept of green building materials.
Sales of green building materials in rural areas has played a positive role
in improving the productivity of building material product manufacturers by
lifting the consumption of green building materials, improving the quality
of rural housing construction and promoting a good atmosphere for green
Experience suggests it can take two years of practical experience to realise
comprehensive promotion. 2022 was the first year that green building
materials were be sold in rural areas. Although some achievements have been
made, many supporting activities and implementation plans have not been
implemented in pilot regions due to the impact of the epidemic. This year,
as the impact of the domestic epidemic dissipates, the campaign to send
green building materials to the countryside is expected to expand.
Nankang furniture at Milan Furniture Fair
Nankang Furniture made its debut at the Milan International
Furniture Fair in April this year with the opening of a "Nankang Furniture
Pavilion". The aim was to further penetrate the EU market, expand
communication and links between Nankang furniture makers and overseas
enterprises and extend industrial services to overseas markets.
The Nankang Furniture Exhibition Pavillion extended over an area of about
800 square metres. A large number of Italian enterprises showed interest in
investing in Nankang district of Ganzhou City.
Nankang District has signed a tripartite strategic agreement with Milan
Polytechnic University and a design company on the construction of an
Italian/Chinese Design Research Center. According to the agreement Nankang
send Chinese college students and design talents to Italy for training to
further enhance the brand influence of Nankang Furniture.
Particleboard project by Yalun Machinery and Pakistan ZRK Group
China Yalian Machinery and ZRK Group, the largest wood-based board
supplier in Pakistan, will jointly build one of the largest particleboard
plants in Asia.
Rizhao has become the largest timber import port for the first time
Rizhao in southeastern Shandong Province is situated on the
coastline along the Yellow Sea and features a major seaport, the Port of
Rizhao. This is one of the main modern port cities and is known for its
handling of timber imports. Rizhao Port handled nearly 10 million cubic
metres of wood in 2022 becoming the largest timber import port in China for
the first time.
In the future, Rizhao will continue to take advantage of
its Port facilities and expand the handling of imported wood, promote the
healthy and efficient development of the whole industrial chain including
production and processing, logistics and sales and attract wood enterprises
2023 Global Wood and Wood Products Conference in Rizhao
In July this year a Global Wood and Wood Products Conference (GWT
China) will be held in Rizhao City. The China National Wood Products
Distribution Association and Rizhao Municipal People's Government signed a
cooperation agreement to hold this event.
This conference will invite government agencies, enterprises, international
organisations from New Zealand, Russia, the United States, Canada, Japan,
Germany, Poland and Brazil, as well as wood traders from all over the world
to gather in Rizhao City for discussions on the international wood industry
and the market situation of wood products, the development pattern of wood
port economic circle and other issues.
Business matchmaking meetings will be held to promote the complementary
chain of Rizhao's imported wood processing industry, promote its
high-quality development and promote Rizhao City as a wood industry port
with international connections.