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  IKEA UK lowers thousands of product prices
[Jan 15, 2024]

As part of its commitment to providing a more affordable, sustainable life at home for its customers, IKEA UK is lowering the prices of thousands of its products.

The retailer has announced the rolling out of New Lower Prices on more than 1500 items from today, with more than 2500 products to be reduced by this spring.

It follows improvements to purchasing goods costs in 2023, after a challenging period in the wake of the pandemic. IKEA says the easing of cost pressures has enabled it to pass £100m in savings to customers.

"New Lower Prices will be a long-term change to pricing," says the retailer. It follows price reductions across IKEA UK¡¯s kitchens and accessories ranges, with over 1300 items reduced last autumn.

Shoppers will see price drops on some of IKEA¡¯s bestselling items across bedrooms, living rooms, kitchens, children¡¯s furniture, storage and more. Among IKEA's New Lower Price items are Malm (chest of drawers was £99, now £79), Hemnes (dressing table was £179, now £159) and Kallax (grey shelving unit was £150, now £115).

Michaela Quinlan, CCO at IKEA UK and Ireland, says: ¡°By reducing the price of thousands of much-loved IKEA products, particularly at a time when cost of living pressures continue to affect so many, we¡¯re staying true to our vision of creating a better everyday life at home. Keeping prices as low as possible is in our DNA and it¡¯s a priority for us to do all we can to make our products affordable, sustainable and accessible to as many people as possible.¡±

Source: furniturenews.net