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 ASID Releases 2024 Decoration Trends Outlook Report
[Jan 30, 2024]

The American Society of Interior Designers (ASID) has released its 2024 Trends Outlook, a research report identifying shifts in societal and demographic trends impacting, or predicted to impact, interior design in the year ahead. Key findings in 2024 explore four overarching trends that will impact the design practice in transformative ways: consumers¡¯ desire for connection, the allure of quiet luxury, blurred lines between live-work-and-play, and the intersection of sustainability and wellness with life and business.

¡°The world today recognizes the leading role design plays in impacting the ways we live, work, learn, play and heal,¡± said Khoi Vo, chief executive officer, ASID. ¡°This report serves as a compass to guide us in the year ahead, knowing that design is critical when considering everything from personal wellness to a corporation¡¯s bottom line. As the largest professional organization serving all sectors of the interior design community, ASID is dedicated to providing our community with tools to impact the world through design.¡±

The findings of the 2024 report underscore the importance of authenticity and connection, which serves as an undercurrent to many of the trends affecting design¡ª from generational and familial shifts to work-life balance and quiet luxury.

The below 11 key trends, spanning all sectors of design, are pulled from the ASID Trends Outlook Report, a work created by the American Society of Interior Designers¡¯ research division examining what trends are set to impact the interior design industry each year.

ASID 2024 Trends Outlook Preview

1. Living with and learning from Gen Z: Gen Z seeks genuine connections, and as this generation enters and occupies consumer culture, designers should be familiar with their evolving empathies and concerns.

2. Solo living and seeking connection: With solo living on the rise, Americans are seeking connectedness to loved ones and their communities.

3. Comfortable and connected living: Designers can support the comfort and camaraderie occupants desire by creating opportunities for gathering in the home, incorporating pet-friendly products, and designing spaces for amusement and ¡°eatertainment.¡±

4. Health & wellness: Consumers will spend more on the products that improve their health and wellbeing. Designers must consider this self-care push, including harnessing sleep data to support more rest for occupants.

5. Quiet luxury: Consumers seek a more low-key and personalized approach to luxury, investing in items that have more longevity and relevance- a more sustainable way to shop, as well.

6. Blurred lines in travel: Alternative accommodations are on the rise, with guests blurring the lines of living, working, staying and playing.

7. A custom approach to today¡¯s workplace: Designers have the opportunity to help organizations create a more personalized approach to their hybrid work strategies, with physical spaces that support employee productivity and balance collaboration with focus.

8. AI technology: Generative AI applications are being used in a variety of applications, such as generating floor plans, design iterations, occupancy and energy models, among other solutions; others are using it to increase autonomy and create experience-driven design.

9. Digital marketing in design: Employers, including designers, can look to their own workforce for advertising, as many employees are communicating and advocating for their brands on social media.

10. Extreme weather event and climate impact: Two-thirds of Americans say that they¡¯ve experienced at least one of the five types of extreme weather (heat wave, flood, drought, wildfire, rising sea level), in the past year. Americans support making changes to address global climate change and prioritizing renewable sources- and designers have the power to contribute to these solutions.

11. Sustainability rules: Designers who can help clients meet their sustainability targets of high-quality, low-carbon workspaces will have a competitive advantage. Recognizing the interconnectedness of individual health, community health, and environmental stewardship also pays a key role.

Source:  ASID