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 Wayfair is opening its first-ever physical furniture store
[April 19, 2024]

Wayfair is set to open its first physical store next month.

The large-format store, clocking in at 150,000 square feet and located in Edens Plaza in Wilmette, Illinois, will open to shoppers on May 23. It will also feature an onsite restaurant called ¡°The Porch,¡± the company said, taking a page out of Ikea¡¯s store setup.

Although this will be the first brick-and-mortar location for the Wayfair brand, the company has tinkered with opening test stores for some of its other owned brands, including Joss & Main and AllModern.

But the move to expand its flagship Wayfair brands into physical stores comes as it struggles with sluggish sales and an increased need for spending on advertising.
Source: cnn.com