Bjelin is solidifying its foothold in Southeast and Central Europe by forging a strategic partnership with Alpod, a leading wood flooring distributor in the region. Based in Cerknica, Slovenia, Alpod has been a key player in the flooring industry since 1998 and is now one of the largest distributors of wood flooring in Southeast Europe.

The partnership builds on an established collaboration and positions Alpod as Bjelin’s exclusive distributor in Slovenia, while supporting both companies’ ambitions across multiple European markets. In addition to Slovenia, Alpod operates in Croatia, Italy, the Czech Republic and Slovakia, supplying both retail and project partners.

Through the cooperation, Alpod distributes Bjelin’s full Woodura flooring range, with all available colours and dimensions accessible to customers across its showroom network. In Slovenia alone, Alpod operates five retail stores, while in Croatia it runs one flagship store alongside three partner locations.

“Alpod has a deep understanding of both the retail and project segments, combined with strong technical expertise and a long-standing presence in the region,” says Marko Backonja, Bjelin Sales Manager, Eastern Europe. “This makes them a natural partner as we continue to grow awareness and availability of Woodura flooring across several European markets.” Marko added further.

The collaboration spans both project business and retail, supporting architects, designers, contractors and end customers with a full-service offering that includes supply, technical advice and installation.

“We have been working with Bjelin for some time, and formalising and expanding this partnership is a natural next step,” says Matjaž Štefan, founder of Alpod. “Woodura flooring brings something genuinely new to the market, combining the beauty of real wood with outstanding performance.”

By deepening the partnership with Alpod, Bjelin continues to expand its European distribution network, ensuring greater market reach while maintaining a strong focus on design, performance and long-term value.

Bjelin looks forward to sharing more news as the company grows its business.

About Bjelin
Bjelin, part of the Pervanovo Invest AB group, designs and manufactures wood flooring and furniture using advanced technology developed by its sister company, Välinge Innovation AB – the original inventor of the click flooring system. Production takes place in state-of-the-art factories in Sweden and Croatia, where Bjelin uses premium, FSC®-certified raw wood materials. Skilled employees, drawing on generations of experience, refine the renowned Slavonian oak, ensuring exceptional quality in every product.

Source: bjelin.com